"Who Wants to Be a Millionaire: Car Edition" is an exciting new take on the globally loved game show, reimagined for an immersive in-car gaming experience. Created through a unique partnership between our game studio, AirConsole, and Sony, the game allows passengers to enjoy the thrill of Millionaire directly from their vehicle.

This innovative game transforms every drive into a chance to answer increasingly challenging trivia questions on the road to virtual riches.Integrated seamlessly via the AirConsole platform, "Who Wants to Be a Millionaire" is available in over 500,000 BMW models, making it easily accessible to a vast audience.

The game brings the tension and excitement of the classic show to life, complete with lifelines like "Phone a Friend" and "50/50," optimized for in-car play. Designed with BMW’s advanced infotainment systems in mind, it offers an intuitive, interactive interface tailored for a smooth and enjoyable passenger experience.

This project showcases a strategic collaboration between Sony, the renowned entertainment giant; AirConsole, a leader in casual gaming innovation; and our game studio, where we aimed to merge the excitement of gaming with modern automotive entertainment for a groundbreaking in-car trivia experience.

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